An Illustrator, Hand Lettering artist and Creative entrepreneur based in India. Her love for art transpired at quite a young age when she started making hand drawn greeting cards for her grandparents.

Vidya’s hand painted Illustrations are mostly a combination of hand lettering and beautiful florals with a distinctive colour palette heavily inspired from nature. She loves cats and spends most of her free time playing with her feline friend, Nala.

Just Launched



Ordered it during mothers
day celebrations. scarf for mom , pouch for me. Pair it along with love box goodies. waiting for tote bag in this design.

Alakshya Gupta

Gifted to my mom on her
birthday. Now buying one for me along with pouch

Heena Thadani

Really mystery bag is cool. Need more such concepts. 2 things were already from goodies which i received previously as box of gift during devinity collection purchase.


Very nice ..good quality and so creative love it